I write them, put them out, watch how people use them and keep making them better. The field changes from one product to the next. The way of working stays the same.
Work
Live
- 01TapDown
Free toolkits for creators on X, TikTok and Instagram: downloads, live trends, hashtags, hooks and posting times.
- 02
A digital agency in Turkey. Websites, search, visibility in AI assistants, and automation for businesses.
In progress
- 03tapdown.co
The shared home of the TapDown family, bringing the toolkits for every platform together in one place.
- 04YouTapDown
A toolkit for YouTube creators, and the next member of the TapDown family.
- 05EngineSays
Tracks what ChatGPT and other AI assistants say about a brand, and what it would take to change the answer.
- 06AdSays
Reads ad performance and turns it into the next round of creative.
- 07FeedSays
A content engine. It learns a brand, studies its field and drafts posts for each platform, then waits for approval.
Mecmua
A weekly letter, every Sunday at 13:00 Istanbul time. The week in social media, AI, digital advertising and technology: what happened, why it matters and what to watch next. Every fact is linked to its source.
- Issue 6November 2 – 8, 2026Being seen no longer means getting paid, and someone else keeps the scoreZiff Davis lost 37% of its Google traffic in a year, and Turkey's competition authority is probing Google's AI answers. At ChatGPT, Meta, Amazon and YouTube, the platform keeps the count.
- Issue 5October 26 – November 1, 2026As search traffic thins, everyone is resetting their doors and their countersReddit moves behind a login and Google takes AI Mode ads to ten more countries. Meta's Pixel starts counting more on November 12, and Siri learns Turkish by year's end.
- Issue 4October 19 – 25, 2026Defaults are deciding for you, and the bill comes to youMeta makes advertisers liable for its AI ad edits, and Google makes PMax image extraction the default. WhatsApp marketing messages move to a new API, and Turkey's Hopi launches Hopi Ads.